Bye bye Nestle Prize

Well that's a shame! The Guardian reports on the demise of the Nestle Book Prize. I've read the article a couple of times now and it still rings hollow. Booktrust will no longer promote the prize because it's putting its efforts into book distribution? Nestle will no longer sponsor it because it is focusing on nutrition and healthy eating plans? Nestle's reputation was tarnished because it promoted powdered milk in developing countries? Powdered milk is promoted in developed countries, too. This prize has given school kids in the UK a voice in the world of Children's Literature (I remember it well from my time there.) A bit of a waste, if you ask me.