20 May 2010
Who says that libraries can't think outside the box when it comes to advocacy? American Libraries reports how the New York Public Library approached Improv Everywhere ("We Cause Scenes",) to develop a viral campaign to spread the word that even venerable institutions like the New York Public Library face devastating budget cuts and need public support. Boston Public Library, take note.
If you haven't yet seen this pretty funny video to advertise the NYPL's "Don't Close the Book Campaign", then watch it now!