Showing posts with label chicklit. Show all posts
Showing posts with label chicklit. Show all posts

26 January 2010

Scholastic goes goth

For tweenie readers who might be more inclined to combat boots than Uggs, Scholastic has introduced a new range of middle grade chicklit. We've seen the sparkly Candy Apple books. Now readers can sink their teeth into the Poison Apple books! I have to admit, my heart sang when I saw this in a recent publisher's catalog. I don't object to books like the Candy Apple books; they are popular for a reason. Their coloful covers, the ubiquitous subjects of boys and popularity and summer fun--and don't forget the glitter. What's not to love? They fly off our shelves. However......

Publishers feed girls a diet of princesses and pink from the moment they can reach for a book from their pushchairs. Maybe the Poison Apple series is just a cynical ploy to steer girls towards "alternative" books while still coralling them within the brand; Goosebumps meets the Beacon Street Girls. I don't know--I've yet to read one. Judging from the first title, this looks to be a series headed for horror. I suppose vampires are inevitable. But even if the Poison Apple books are just a waiting room for readers not yet ready for Lois Duncan or Caroline Cooney, I'm holding out the hope that it evolves into something slightly subversive and totally without glitter.

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