10 September 2008

Getting a Clue (the first of 39)

Well, after the all the handwringing at work yesterday about whether or not to circulate The Maze of Bones with the cards (wish I'd known about the cardless library edition in advance,) both copies are still sat on the shelf. So much for Buzz.

Publisher's Weekly does a good job of explaining the scope and ambition of this new series which, I must admit, sounds like a lot of fun. And I love the stable of authors they've got lined up to pen the future titles (bring on Gordon Korman!) But I hated reading about how the series was a property that needed to be "branded". How very corporate 21st century! Forget the threat from the Kindle--the biggest hurdle for books today is lack of brandability. What could The Westing Game have achieved with such a campaign (mind you, it did win the Newbery Medal, so it didn't exactly go unnoticed.)

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